Category - Content Marketing

Top 7 Tips For A Successful SEO Strategy

Top 7 Tips For A Successful SEO Strategy

Search Engine optimization was once about manipulating the site and its connection with the other sites to make Google’s algorithm happy. In some ways in which remains the situation, but as Google’s algorithm results in being Increasingly more advanced the focus of Search engine marketing has shifted to a far more authentic function of satisfying the user and engaging them through organic ways.

  • Keyword Research

Keyword research is the basis of any SEO strategy. It is about key words and phrases having high traffic volume, strong commercial intent and competitively reachable provided The present state of the site’s rankings.

  • Website Backend

The System and code of the site is created really should be SEO friendly. The site should be simply crawled and indexed by the Google bots and preferably simple to handle in an effort to optimise the URLs together with SEO of the website.

  • Target Pages

There can be fantastic benefits in picking out or producing selected target pages within the site that can be the main focus of certain key terms and phrases.

  • Keyword Targeting

You will discover selected areas of every single page that should be particularly qualified for key phrase inclusion such as URLs, Website page Title, Meta description, Illustrations or photos and picture alt attributes.

  • Page Content

Every target web page must be at the very least 300-500 words, have the keyword not less than two times and in addition should have any acceptable semantically and well connected keywords.

  • Site Wide Content

The keywords for the SEO campaign and their relevant keywords should be appropriately placed throughout all the pages of the website, specifically within the in the content and in the page titles.

  • Internal Linking

The number of internal links on a particular page and the anchor text can help in pinpointing the authority of that page within your website.

Why Edit Published Blog Posts

Why Edit Published Blogs

Improving your already published blog posts is one if the best advice related to SEO you should have come across in the last few days. Here are some reasons for editing your already published blogs.

  • To Improve The Typing/Spelling Errors

You might not find it important, but it is. Typo errors will shoo away your audience and people will stop seeing you as a credible source of information.

  • It Is A Lot Easier Than Writing New Blogs

Polishing an already posted content is indeed a lot easier compared to making an effort of writing a new blog.

  • Search Engine Visibility Will Be Optimized

The editing of the blog post can be legitimized by the fact that it can bring traffic to your website through search engines.

  • Add Extra Images

There’s no doubt that images make any blog post highly attractive for the users. Don’t forget that even images contribute in driving little traffic, so a re-edit might work well for the site.

  • Provide Better Content For Your Visitors

Make a habit of reading your own blog after 24 hours to see if it’s worthy for your visitors? if you don’t think that the content is good enough then simply tweak it.

  • You Will Blog More Often

If you don’t have much content for the blog even then post it. You can later re-edit the content as you get more news on that subject or as gain more info about the topic.

  • You Can Work On The Feedbacks Given By Your Audience

Many bloggers often make some mistake in their blog posts if they’ve a habit of posting frequently because they don’t have much time for proof reading. Sometimes the readers of your blogs make useful suggestions which you can include in your blog post through re-editing.

  • Include Recent Developments

If the post you have written is newsworthy then try to include the latest developments that have occurred related to topic of your blog post.

5 Tips To Make Content and SEO Work Effectively

5 Tips To Make Content and SEO Work Effectively

There are many experts who think that SEO (Search Engine Optimisation) is all about high quality content creation which is indexed by various search engines. However, there are far many more thing in this field, like if proper on-site SEO work has not been performed then there’s a high chance the content might go wasted.

So, the content writer and the SEO team must work together to reap the best results for the website. Here’s how it can be done.

  • Producing Fresh, Unique & High Quality Material

The strategy of creating low quality content just to attract crawlers of different search engines is not effective anymore. Also, higher number of content, but with no quality it will also fail to attract major search engines especially Google, and it will not attract any readers.

  • Long Lasting SEO And Content

Generating long lasting and useful can work wonders in affecting the performance of your website. a newsworthy content will fade away after some time, but an informative content will keep providing traffic for a longer time period.

  • Proper Keyword Research

If you want to make SEO and content to work together and effectively then you must perform an in-depth keyword research. Content must be high in quality, but it might fail to deliver desired results if lacks keywords and phrases.

  • Checking Keyword Targets

You must check the list of keywords and phrases which you’re planning to promote for your SEO campaign. Check whether the content which you’re producing is delivering results and is there any change in the rankings of the website. However, don’t expect success right away and remember that SEO takes time to deliver results.

  • Effective Link Building

Keep in mind that high quality content will eventually attract links. Ensure that you promote and publish the content on a large scale so that it attracts a larger audience that you want to target. So, generate content which is more likeable to be linked by people.