Google AdWords informed advertisers on Wednesday afternoon through Twitter, and in their accounts that a change had already occurred to the way budgets are handled on an everyday basis. However, it isn’t going over quite well.
Google informed the users through the tweet that “To help you hit your advertising goals, your campaigns can now spend up to twice your average daily budget.”
So, what exactly Google is trying to say here?
The link leads to the more detailed notice that the change has been applied since Wednesday, and is not optional.
Although, many questions are there in the minds of the advertisers right now, but the real question is why daily budgets are still the only option?