New ways and approaches were adopted by businesses to sell their products and services in the year 2017. Beside this, it likewise changed the way they looked to improve their ranks on search engines with the help of SEO (Search Engine Optimization).
As per a recent study, more than 15 billion searches are performed by users every month. With the help of SEO, you can get high quality and relevant traffic and improve the image of your brand in the meantime.
Check out a couple of SEO tips that can deliver some amazing results for your online business in 2018.
- Social Content
With each passing day, the importance of content from social media websites, like Facebook, Twitter, and LinkedIn will increase on SERPs (Search Engine Result Pages). In reality, around 80% of the advertisers utilize of social networking websites keeping in mind the end goal to boost Search Engine Optimization. Along these lines, it’s recommended to work on best ways to rank your posts or tweets higher on different search engines, especially on Google.
- Videos Will Gain More Prominence
Videos function admirably in keeping the audience engaged and glued to a platform. Beside this, videos can enable you to enhance your rankings on SERPs as well. As per a recent report, 59% of Google searches are for videos. In this way, it’s a smart thought to include videos in your content. As indicated by the research, you can enhance your rank by up to 40% if you upload relevant videos on your website and its social media pages.
- Mobile Optimization Is A Must
Ensure your business site is fully optimized for all types of devices, especially mobile phones. This is considerably more essential if your viewers aren’t situated in one particular place. As a matter of fact, individuals utilize a diverse range of gadgets like Smartphones, tablets, and laptops to access the Internet. In actuality, a large portion of clients access the web through their mobile phones. This is the reason why it’s vital that you make your site optimized for these gadgets.
- Voice Search Is Here To Stay
These days, individuals utilize voice search a lot, particularly when they are in a hurry. This trend has increased for Smartphone owners and will continue in the year 2018 as well. Experts believe that these will one of the most prominent trends for SEO in 2018.
It’s more advantageous as you don’t need to type keywords while looking for something. Today, almost every phone company comes with a voice search option, so consult the best SEO company in India to look into this type of optimizations as well.
- Content Formation & Presentation
More than 90% of searches on Google are for pictures, news, videos, maps, local info, wiki and other types of information, as found in a recent study. In this way, formation and presentation of content become quite crucial to attract the consumers. You can hire an SEO agency to make sure that it includes all these points in the optimization campaign for your business website.