Earlier this year in April, Google started rolling out an algorithm which indexed sites on the basis of how good mobile friendly experience they can provide and ranked them accordingly on SERPs (Search Engine Results Page).
Many business websites had mobile websites or responsive designs even before this update, but after rolling it out Google has confirmed the importance of responsive design and mobile friendliness of any website. Now, mobile friendliness will also affect the SEO of websites.
Keeping this in mind, entrepreneurs accountable for bringing visitors and profits to sites now have to take into consideration how to manage their initiatives to be certain that responsive design is the centre point and that performance can be calculated and noted.
- Organizing Your SEO Campaign For Both Mobile & Desktop
To focus on mobile, you need to make proper and effective plans first. Think about how you are at the moment managing your Search Engine Optimization campaign and divide it into two parts: Mobile and Desktop. This way, you might start off considering how your audience will encounter your products and what their expectations are going to be, based on the device they are using.
- Know Your Mobile Using Consumers Expectations
Some recent researches have shown that more than 60% of people are accessing Internet using various types of mobile devices. You should also ask your SEO team to find out the requirements and inclination of your clients. This will help you to design your site in a better way and cater the needs of the consumers in an effective manner.
- Have An Independent Reporting And Tracking
To get success, you need to set up a different campaign for the mobile devices. Have different goals and expectations from your mobile-friendly website. Ensure that you do different tracking and reporting for your mobile site.
- Keep An Eye On Your Competitors
Find out what your competitors are trying to do and do your best to ensure that you always stay a step ahead with your SEO campaign.