SEO COMPANY INDIA

Why Edit Published Blog Posts

Why Edit Published Blogs

Improving your already published blog posts is one if the best advice related to SEO you should have come across in the last few days. Here are some reasons for editing your already published blogs.

  • To Improve The Typing/Spelling Errors

You might not find it important, but it is. Typo errors will shoo away your audience and people will stop seeing you as a credible source of information.

  • It Is A Lot Easier Than Writing New Blogs

Polishing an already posted content is indeed a lot easier compared to making an effort of writing a new blog.

  • Search Engine Visibility Will Be Optimized

The editing of the blog post can be legitimized by the fact that it can bring traffic to your website through search engines.

  • Add Extra Images

There’s no doubt that images make any blog post highly attractive for the users. Don’t forget that even images contribute in driving little traffic, so a re-edit might work well for the site.

  • Provide Better Content For Your Visitors

Make a habit of reading your own blog after 24 hours to see if it’s worthy for your visitors? if you don’t think that the content is good enough then simply tweak it.

  • You Will Blog More Often

If you don’t have much content for the blog even then post it. You can later re-edit the content as you get more news on that subject or as gain more info about the topic.

  • You Can Work On The Feedbacks Given By Your Audience

Many bloggers often make some mistake in their blog posts if they’ve a habit of posting frequently because they don’t have much time for proof reading. Sometimes the readers of your blogs make useful suggestions which you can include in your blog post through re-editing.

  • Include Recent Developments

If the post you have written is newsworthy then try to include the latest developments that have occurred related to topic of your blog post.

8 Beginners Tips For Google Adwords

8 Beginners Tips For Google Adwords

You must be aware of the fact that Google AdWords is a PPC (Pay Per Click) advertising campaign. When a visitor searches for a keyword on Google’s search engine then along with organic search results the Google AdWords Ads are displayed at the top and on the right of the page. Google AdWords Ads can be created and made live in a short span of time.

Here are some tips that will help in your Google Adwords campaigns.

  • First you need to brush-up your website and make it look appealing. Ensure that the website has ‘privacy policy’, ‘terms and conditions’ and a ‘contact us’ page and then link all these pages to your home page.
  • Link the Ad with a relevant landing page and don’t just link it with the homepage of your website. If the ad is meant for a particular product or service then link that ad to the page on the site which displays that product or services.
  • The keywords you choose must align with your website. If Google finds that the keywords you used in the ads are not relevant with your website then the ads will not be displayed.
  • Write Ad text that relate to your keyword. Place exact keyword or phrase in the Ad heading and at least once in the Ad body text.
  • Include only one keyword per Ad. Ensure that you make different Ad Groups for each keyword/phrase.
  • Remember that each click made by a user cost you money. You must use negative keywords, so your ads are not displayed when someone searches with that negative keyword. This will discourage people who randomly click on ads and cost you money.
  • Use misspelled keywords. A lot of traffic is generated even for misspelled keywords which can be obtained at a small price.

 

Choose keywords which you can afford. Never pick keywords that will cost you more than they can deliver. Choose keywords that have a good ROI (Return on Investment).

Top 7 Tips For SEO To Prevail In 2016

Top 7 Tips For SEO To Prevail In 2016

Every year there’s a significant change in SEO (Search Engine Optimisation) and 2016 will be no different. In 2015, the Panda and penguin updates has continuously troubled majority of SEO experts and business websites owners.

Here are top 10 tips that will help you to prevail in 2016.

  • Generate High Quality Content

Google can easily detect well-composed material, and can also find low quality content, or plagiarised text. If you are focusing to achieve success in 2016 then generate high quality content.

  • Use Organic Outreach To Develop Links

For the past few years, the scenario has changed significantly when it comes to link building. Google has become more cautious is ranking websites on the basis of link building. So, all you need to do is build your links organically.

  • Don’t Neglect Google+

The popularity of Google+ is increasing slowly, but constantly. With backing of Google search engine it may play a bigger role in future. Create a Google= page for your website if you haven’t done that yet.

  • Create Excellent Title Tags

For any SEO campaign, title tags have proved quite beneficial right from the start and are significant even now. Make the title tags descriptive and with proper keywords.

  • Encourage People To Discuss Your Brand

Brand mentions will become a big thing in 2016 and in future years. Encourage users to mention your brand’s name on their website or on any other website.

  • Use SEO Friendly URLs

Using SEO friendly URLs can prove good for your website’s SEO. Even though it’s not a big signal for search engines, but it will help you to develop a well organised website.

  • Ensure A Fast Load Time

While using Google’s search engine, you’ll see that the results are shown quickly and even the load time is mentioned. So, why don’t you consider load time of your website? By reducing the load time of your website you can attract search engines and users as well.

5 Tips To Make Content and SEO Work Effectively

5 Tips To Make Content and SEO Work Effectively

There are many experts who think that SEO (Search Engine Optimisation) is all about high quality content creation which is indexed by various search engines. However, there are far many more thing in this field, like if proper on-site SEO work has not been performed then there’s a high chance the content might go wasted.

So, the content writer and the SEO team must work together to reap the best results for the website. Here’s how it can be done.

  • Producing Fresh, Unique & High Quality Material

The strategy of creating low quality content just to attract crawlers of different search engines is not effective anymore. Also, higher number of content, but with no quality it will also fail to attract major search engines especially Google, and it will not attract any readers.

  • Long Lasting SEO And Content

Generating long lasting and useful can work wonders in affecting the performance of your website. a newsworthy content will fade away after some time, but an informative content will keep providing traffic for a longer time period.

  • Proper Keyword Research

If you want to make SEO and content to work together and effectively then you must perform an in-depth keyword research. Content must be high in quality, but it might fail to deliver desired results if lacks keywords and phrases.

  • Checking Keyword Targets

You must check the list of keywords and phrases which you’re planning to promote for your SEO campaign. Check whether the content which you’re producing is delivering results and is there any change in the rankings of the website. However, don’t expect success right away and remember that SEO takes time to deliver results.

  • Effective Link Building

Keep in mind that high quality content will eventually attract links. Ensure that you promote and publish the content on a large scale so that it attracts a larger audience that you want to target. So, generate content which is more likeable to be linked by people.

Drag-And-Drop Report Editor – Latest Google Adwords Feature

Drag-And-Drop Report Editor – Latest Google Adwords Feature

For Adwords, Google recently rolled out the Drag-And-Drop Report Editor option. In few months this functionality will be included into all the accounts. This change has quite positive reviews by people who prefer to work on Excel, but don’t want to pull data continuously while they’re making little changes to a report.

If you lack knowledge about the features of Excel, a pivot table is a robust way to prepare rows of data. When this new characteristic will be added into an account, Google will explain the user on how to make a report when you use Reports tab for the first time.

Here are three wonderful functions of this update that you should know:

  • Power To Modify Data Inputs Swiftly

It happens numerous times with many Excel users that they make a report in Excel and then see that the Entered Data isn’t the right solution for the issue. This means that every time you have to go back again and make a different set.

On every single occasion, you have to get the report in order to remake the pivot table. However, with this new functionality you can change date ranges, info, data inputs, etc swiftly than before.

  • Filter Features Will Make Your Task Easier

Quite frequently you wish to check out reports by viewing each layer at a given time, and then make a dive. The Filter function helps you to draw any given particular search phrases or ad groups specifics.

  • Graphs Will Help You To Do The Job Quickly

If you don’t place data into a good graph, value of data will not be considered much. However, with help of this functionality you can really do a pleasant job with only a few simple charts and basic graphs. This feature of the Report Editor enables you to check and analyse data or info immediately, also allowing you to transform it into a presentation which may even include email and schedule reports.