Competitor analysis in SEO campaign is an assessment of the strengths and weaknesses of current and potential competitors.A planned and focused strategy is required to analyse and compare your web site with respect to the websites of your competitors.
For your competitor’s website analysis our strategy includes following parameters:
- Who are your competitors?
- Are you meeting Customer requirements and preferences?
- Details of similarities and differences between their products/services and yours?
- Details of strengths and weaknesses of each of their products and services?
- Can you offer better schemes compare to yours?
- Can you offer better quality services?
- Can you offer lower prices?
- Can you offer more support?
- Can we give easier access to services?
- Your planning to compete with them?
After analysing competitors marketing methodology, detailed information which is reliable and up-to-date. A close campaign strategy is framed for your site.
Who are your competitors?
What customer needs and preferences are you competing to meet?
What are the similarities and differences between their products/services and yours?
What are the strengths and weaknesses of each of their products and services?
How do their prices compare to yours? How are they doing overall?
How do you plan to compete? Offer better quality services?
Lower prices?
More support?
Easier access to services?
How are you uniquely suited to compete with them?
