Website Analysis is process of optimizing your marketing strategy, tracking visitor behaviour, online advertising campaigns and promotion reports.
For better understanding we can elaborate it in two components off-site and on-site web analytics.
Off Site Analysis
Off site analysis is done before a campaign is launched. It includes the calculation of potential customers, expanding visibility of site in search engines and creating a buzz over Internet as a whole. In this each page components are revised as per marketing strategy. Each page is analysed for its relevant URL depth, Page Rank, Back-link count, Log.
On Site Analysis
On site analysis is done based on data collected after a visitor visits the site. All his activities are tracked for analysis so that we know which page helped him most making his purchase. Which page needs more attention. We keep eyes on all visitor behaviour on the site.
