Search Engine optimization was once about manipulating the site and its connection with the other sites to make Google’s algorithm happy. In some ways in which remains the situation, but as Google’s algorithm results in being Increasingly more advanced the focus of Search engine marketing has shifted to a far more authentic function of satisfying the user and engaging them through organic ways.
- Keyword Research
Keyword research is the basis of any SEO strategy. It is about key words and phrases having high traffic volume, strong commercial intent and competitively reachable provided The present state of the site’s rankings.
- Website Backend
The System and code of the site is created really should be SEO friendly. The site should be simply crawled and indexed by the Google bots and preferably simple to handle in an effort to optimise the URLs together with SEO of the website.
- Target Pages
There can be fantastic benefits in picking out or producing selected target pages within the site that can be the main focus of certain key terms and phrases.
- Keyword Targeting
You will discover selected areas of every single page that should be particularly qualified for key phrase inclusion such as URLs, Website page Title, Meta description, Illustrations or photos and picture alt attributes.
- Page Content
Every target web page must be at the very least 300-500 words, have the keyword not less than two times and in addition should have any acceptable semantically and well connected keywords.
- Site Wide Content
The keywords for the SEO campaign and their relevant keywords should be appropriately placed throughout all the pages of the website, specifically within the in the content and in the page titles.
- Internal Linking
The number of internal links on a particular page and the anchor text can help in pinpointing the authority of that page within your website.